While Beijing is undoubtedly embedded in Chinese culture, there is a strong feeling this version of “Chinese-ness” has become more globalized. Interrupting the rows of red lanterns and Chinese restaurants is the constant flow of the “Starbucks”-, “Sony”- and “McDonalds”-signs on the side of buildings. There is also the idea of disguising one’s culture as one can see with the two female characters “hiding” their Chinese names behind supposedly more French surrogates. Since “culture” has become a concept so vague, no one really asks twice about the true nature of these names. In many scenes, it becomes evident the Chinese characters Amélie encounters have no idea about the French she uses resulting in her and Coco making fun of their ignorance.